When you scroll your feed in Saudi Arabia, who do you trust more — a paid ad from a company you barely know, or a local influencer you follow every day? That trust is exactly why influencer marketing for events has become one of the strongest ways to make sure your festival, product launch, or corporate summit doesn’t just happen — but sells out.
At Cubes Limited, we help companies and tourism boards across Saudi Arabia plan PR campaigns and influencer strategies that create real buzz for their events. We’ve seen how local voices can put your event in front of the right people — whether you’re targeting Saudi youth, families, or business leaders.
Here are 5 ways to use PR and influencer marketing together to promote your next event in Saudi Arabia — and make sure people don’t just hear about it, but actually show up.
1. Choose Influencers Who Match Your Audience
Saudi Arabia has a massive influencer scene — from lifestyle vloggers and TikTok creators to respected industry thought leaders. But reach isn’t everything. The best results come when the influencer genuinely matches your audience and your event.
For example, if you’re hosting a cultural festival in Riyadh, a travel or heritage content creator can connect with local families and tourists. For a corporate summit in Jeddah, a respected business commentator or LinkedIn personality might be more trusted than a fashion vlogger.
At Cubes Limited, we help clients shortlist influencers who align with their goals and who speak in a tone that feels real — not forced.
Focus keyword in context: Influencer marketing for events in Saudi Arabia works best when the audience feels a local, authentic connection.
2. Use PR to Add Credibility
In Saudi Arabia, traditional media and digital influencers often work hand in hand. A press release in trusted Arabic media outlets, an interview on a local radio show, or a piece on a popular news site builds trust fast — and gives influencers extra content to share.
One of our clients combined PR with a regional influencer campaign for a sports festival. Local news stories gave the event legitimacy, while influencers made it feel personal and shareable.
3. Give Sneak Peeks People Want to Share
Don’t just ask influencers to “post a flyer.” Give them something real to share — a sneak peek of the venue, a behind-the-scenes look at the program, or a personal reason they’re attending.
Saudi audiences love authentic experiences. A local travel influencer doing a live walkthrough of your festival grounds or a lifestyle vlogger showing exclusive gifts for VIP guests makes people feel like they have to be there too.
4. Engage People Before, During, and After
A smart influencer strategy doesn’t end when tickets are sold. Saudi Arabia’s young audience loves real-time content: Stories, livestreams, and interactive Q&As from the event itself.
Invite influencers to cover the event live, tag guests, and use branded hashtags. After the event, their highlight reels and posts keep your name buzzing long after the stage lights go down.
We often build event promotion plans that include pre-event hype, real-time posting, and post-event wrap-ups to extend reach naturally.
5. Track, Learn, and Improve
Here’s one thing many companies skip: measuring. Always track how influencer posts perform. How many people clicked? Which posts got the most shares? Did you reach your local target audience in Saudi Arabia — or only generic impressions?
At Cubes Limited, we handle these details. We give clients clear reports on ROI so they know which influencers delivered real results and who’s worth partnering with again.
The Saudi Arabia Advantage
Saudi Arabia’s event scene is growing fast — from Riyadh Season to local tourism festivals and corporate launches. Influencer marketing for events in Saudi Arabia works because it matches how people here discover what’s new — through trusted voices they follow every day. Combining influencers with smart PR means your event doesn’t get lost in the feed — it stands out, feels authentic, and fills seats. Ready to give your next event the buzz it deserves? Contact Cubes Limited today — and let’s put your event on everyone’s timeline.
